UNIQLO was founded in 1984 and are always striving to achieve the highest levels of development and growth, now having more than 1000 shops across the globe. This endeavour can be seen in the redevelopment of their London flagship store at 311 Oxford Street. This installation project by Goertz Medientechnik clearly shows how to successfully integrate audio technology into an aesthetically ambitious shop design. The challenge was to create appealing background music and announcements that enhance the customers experience without being obtrusive. As well as requiring subtle background music and announcements to all 5 floors, the third floor, which is the children’s floor, has its own special music. The white walls and wooden floors form the subtle backdrop for the adult floors, whilst the children’s area is a flood with vibrant colour.
TOA’s Flush-mount ceiling speakers F-2352C and F-2352SC were installed in the ceilings to provide a clear sound to a wide area. These loudspeakers are almost invisible, so do not alter the careful aesthetics of the store. Additionally F-2000 and F-1300 wide-dispersion loudspeakers were installed, both are an attractive solution to providing the audio required, as they blend nicely in to the different areas of the shop. The white speakers were installed horizontally on the wall to carefully disappear in to the corners as desired.
Due to the need for multi-zone paging, music distribution and room-combining application, TOA’s M-9000M2 Digital Matrix Mixer as well as multichannel power amplifier DA-500FH are used. This means that background music can easily be adjusted to suit the individual atmosphere of each floor. Flexible zone paging, thanks to the RM-9012 zone paging microphones on each cash desk, ensures all employees can easily make announcements. In summary, the newly redeveloped UNIQLO flagship stores carefully constructed audio compliments the ambitious aesthetics to present a clean and welcoming shop for all customers to enjoy.